" Taffy's Hallmark in Rothschild, Wisconsin was first opened in 1977 by Taffy
Williams. Since then, we've survived three recessions, Barry Manilow,
big hair, and beanie babies, and we're still going strong.
A few years later, in 1983, Jerry and Charlene Cram opened their first
Jeri's Hallmark in Crystal Lake, Illinois, a few months before their
daughter JerriDee married a handsome young man named Steve Flage.
JerriDee was an RN and Steve was a farm boy turned banker. Little did
they know what a future awaited them!
Taffy retired in the mid 1990's and sold her 3 shops to Jerry and
Charlene who were busy growing their business during the collectible
boom of the 90's until 2001, when a death in the family prompted Jerry
to downsize and inch toward retirement. JerriDee and Steve Flage moved
to Wausau with their growing family of 7 towheaded children to take
over the Wisconsin stores in the summer of 2001...eventually aquiring
Jane's (now Taffy's) in Plover, WI, and Laura's (now also Taffy's)
in Marquette, MI during 2007.
Finally, two children and eight holiday seasons later, a sadder, wiser
and more experienced JerriDee bought the 2 Jeri's Hallmark Illinois
locations in early 2009...implementing her No Child Left Behind
program, dragging her 9 children all over Illinois, Wisconsin and the
U.P...and having a ball doing so.
We're thrilled about the direction our little business is headed, and
we are passionate about providing unique, meaningful and fun cards and
gifts to our customers across the Upper Midwest."